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I’m fascinated by communication technology, its constant change and huge impact on us all. The technology itself is not the point; it’s what we can do with it that matters. I always want to tell that story, to translate jargon-ridden tech-speak into succinct English that is easy to understand, insightful and thought-provoking.
The story telling might be by me, but often my job is helping others to develop a gripping narrative, delivered with style, for different audiences and channels.
Most recently, I have written about 5G, analytics, artificial intelligence, automation, customer experience, IoT, platform-based businesses, regulation, smart cities and network virtualisation, but I’m game for pretty much anything.
I’m adaptable, conscientious, creative and quick – and it’s not just me who says so.
These are the services I offer; don’t hesitate to ask me for more info:
Journalism – impartial, well-researched articles for business-to-business or consumer magazines, newspapers, websites and newsletters with the audience at the forefront of my mind every time. I include material that can be turned into infographics etc.
Writing services – from articles and blogs for corporate websites, to newsletters (at events or otherwise), case studies, e-books, white papers, interviews and research reports. I will work closely with you (and your clients where appropriate) to ensure everyone’s delighted with the outcome.
Message development – companies sometimes aren’t clear about exactly what they want to say, and even if they are, they don’t always know how best to say it, or the most suitable channels to reach their target audience. We can work it out through remote or face-to-face consultations, workshops or as part of media training…
Media training – it’s not what you think, or at least my version isn’t. Forget worrying about dodging tricky questions and repeating your key messages like a parrot, let’s make sure you use every interview as a platform for what you want to say. That means understanding what is required (what the journalist needs to get out of it), preparing properly then delivering a cracking performance. That applies whether you are doing a video interview, a face-to-face meeting or a remote one.
Sessions can be for a single exec or a small group (no more than six and four is better, unless I’m working with a partner), with or without a camera for practising interviews, but always tailored to specific needs (here are some of my customers over the years). Every delegate receives with a crib sheet plus individual feedback and advice immediately after the workshop. I believe in building on people’s natural strengths: authenticity is the killer ingredient in every interview.
Editing – this can range from checking content to help with tone, approach and structure, to copy editing and proofreading. That involves checking for errors, consistency, ambiguity and waffle. Mind those random capital letters and rogue apostrophes – they make your organization look amateur and sloppy.
Editorial project management – outsource the pain of producing publications to someone who has spent a career producing all sorts of titles, print and digital. From scoping out content plans for year books, newsletters, e-books, magazines or websites, to writing and/or commissioning, editing, working with designers and clients, overseeing layout and page proofs, all the way to sign off, let me take the strain. I have worked in and managed remote teams in based in different time zones. The trick is to be highly organised, keep everyone motivated and up to date, and hit those deadlines.